by Hope Sheffield Posted on April 19, 2024 at 7:40 am
Patience is a Virtue: How Long Should You Wait for Programmatic Ads to Deliver?
The allure of programmatic advertising is undeniable: targeted audiences, automated efficiency, and real-time optimization. But like any good investment, it takes time to see the full return. So, how long should you wait before expecting tangible results and a healthy ROI from your programmatic campaigns? The Short Answer: It's a Balancing Act There's no magic number, but a general guideline is 3-6 months to see substantial results and start gauging true ROI. Here's why: 1. The Learning Curve: Programmatic platforms need time to gather data on your target audience and ...
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